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How do I start a football viewing centre business in Nigeria? What is the meaning of a football viewing center? Is the football viewing center profitable? How do I start a view center business? How much does it cost to open a viewing center in Nigeria?
Simply put, a football viewing center is a place where a group of people gather to watch their favourite teams play in leagues, cups and tournaments. This is really not different from spectators gathering in a stadium for a live match.
Football Viewing Center Design
The design of these viewing centres can vary as there are no strict rules to adhere to. The owners simply build them to their taste and budget.
However, a standard viewing centre structure is bungalow-like or like a shed with rows of seats facing the different tv screens showing the matches on offer.
Outside the viewing centre is a chalkboard showing the scheduled games and times for prospective attendees.
Now, to avoid passersby watching matches for free, a tarpaulin cover is installed around the structure so only paying customers see the football games.
But why do fans visit a viewing center?
The high cost of a Pay TV subscription is one major reason. The other reason adduced to the cluster of fans you find at different locations near you is the feeling and fun of togetherness if you know what I mean?! More reasons most people prefer watching matches at the viewing center is so they could meet friends, meet fellow club fans, interact with new people, exchange football ideas, just for weekend relaxation, the list is endless.
Requirements For Football Viewing Centre Business In Nigeria
Printed Ticket Or Coupons: This is so that you can identify customers who have paid and those who haven’t
Freezer: If you are interested in adding extra income, you will need this item to sell cold soft drinks
Extension Sockets: I’m sure you know how shitty the power situation is in Nigeria? You’ll need this item for your customers to charge their phones for free
Television Sets: At least two to three big screens with high resolution or projectors is a must, if not, what are your customers coming to view?!
DSTV Dish: DStv is mentioned here because, of course, they are the best decoder in Nigeria for viewing centers. This item goes with TV sets, you must have a pay Tv with a monthly subscription. See dstv package for viewing centres
Generator: I dare you to show me one serious business in Nigeria that you won’t see this item present
UPS and Inverters: If you can afford to install these, it will help keep the decoder running before the generator is put on. By so doing, the audience does not miss out on any exciting moments of the match
Air Freshener: If you’ve been to some of the gatherings in a viewing center, the stench (body odour) from some of the customers necessitates this little but mighty item
Fans: Whether it’s a standing fan or a ceiling fan, any will suffice for ventilation. And if you can afford it, you can install an air conditioner for more comfort
Carpet/Tiles: Most time if it’s tiles, the landlord may have installed it himself, otherwise, you do it yourself. Or you could just use a carpet.
Seats: wooden benches or plastic chairs will do. If I were you I’ll go for durability. Customers can get hysterical when their team scores, win or lose.
Let me now show you how to start a football viewing centre business in Nigeria.
Football Viewing Center Start-Up Expenditure (Budget)
When it comes to setting up, not just a football viewing center but any business, you need to have done a concrete feasibility study. The amount or cost will depend on the approach and scale you want to undertake.
If you intend to go big on your football viewing center by renting a place, then you would need a good amount of capital as you would need to ensure that your employees (if you choose to have any) are well taken care of and that your facility is conducive enough for high profile customers to patronize your services.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your football viewing center business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a football viewing center facility; it might differ in other States of the country due to the cost of living in the location you are in.
However, below is what it would cost to set up a football viewing centre in Nigeria:
• The Fee for registering the business in Nigeria – ₦25,000
• Accounting services (software, P.O.S machines and other software) – ₦35,000
• Marketing promotion expenses for the grand opening of your Football Viewing Centre – ₦20,000
• Cost for payment of rent for 12 months and renovation inclusive – ₦250,000 (this depends on location)
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – ₦150,000
• The cost for start-up inventory (flat-screen televisions, speakers, chairs, DSTV decoders, chairs, boards, banners, foods and drinks) – ₦435,000
• Cost for store equipment (stationeries, security, ventilation, signage) – ₦10,000
• Miscellaneous – ₦50,000
So basically, that is what a football viewing center business plan in Nigeria looks like. You would need an estimate of ₦500,000 to successfully set up a small-scale but standard football viewing centre business anywhere in Nigeria.
How Profitable Is Football Viewing Center Business?
I’m sure you know how much Nigerians love soccer? So the profitability of a football viewing center business won’t be an issue.
The average cost of viewing a match is ₦100, while ₦200 is charged for matches showing simultaneously.
On average, a viewing center should be able to occupy between 50 to 100 persons. But when it comes to those eagerly anticipated matches, viewership can go beyond the original sitting capacity level of the centre.
Typical Saturday English Premier League fixtures are scheduled one after the other and customers pay a flat rate of ₦200 for 3 games in a row, otherwise, they pay ₦100 for each individual game. And at the end of each game, the centre is emptied out and paid customers are let back in before the start of a new game.
Now, when it’s the Football Season, a regular-sized viewing centre that sits between 50 to 100 people and shows an average of four matches per day, an estimate of ₦56,000 can be raked in over a busy weekend.
Imagine where your football viewing center has a sitting capacity of 200 and for each football match, your customers pay ₦100 per match (depending on the location). Multiply those 200 people by ₦100, and you will have a whopping ₦20,000 per match! Isn’t that lucrative?!
You see that the more the sitting capacity of your viewing center, the more money you make. Meanwhile, it’s not enough to just have a large sitting capacity without viewers. The key to achieving this is through marketing, and sometimes, a great location.
Earn Extra Money From Football Viewing Center
Viewing centres have evolved over time from showing just football matches to including other stuff that’ll guarantee cash flow in and out of season.
To make more profit from your football viewing center, there are four major side hustles I will recommend you to do to earn extra money.
Below is the list of other stuff you can also do to make extra income apart from just showing football games:
BETTING: incorporating a betting shop right inside, or outside your viewing center, will help you earn more money. When people come to place their bets, you can encourage them to stay behind and watch the games for their betting ticket’s sake.
GAMES: Whenever there is no football match to show, you can use your viewing center for other forms of entertainment like a gaming house for snooker, FIFA and PES.
FOODS & DRINKS: I don’t usually encourage the sale of alcoholic beverages but you could sell other kinds of drinks to provide refreshment for the thirsty customers, as well as food for the hungry ones. This can serve as a form of entertaining them while they watch the matches (of course not for free).
SHOW MOVIES: When the leagues (popular ones of course) are on break, this is the perfect time to convert your viewing centre to a mini cinema for the time being. The price may not be as the standard cinemas’ charge, but you’ll still be making a profit from your football viewing center business.
Somehow someway, by offering all of these, your viewing center is gradually turning into that popular sports lounges you see in your neighbourhood.
This article was updated 7 months ago