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HomeLa LigaReal Madrid, Barcelona join forces to register 'El Clasico' trademark

Real Madrid, Barcelona join forces to register ‘El Clasico’ trademark

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Once rivals representing two potentially flawed ideologies, Spanish giants Real Madrid and Barcelona have become increasingly united, as evidenced by their decision to register the ‘El Clasico’ brand together on Tuesday.

This move carries both commercial promise yet could be seen as a further sign of open warfare between the two clubs and La Liga which has attempted to constrain their excesses – most notably with salary limits.

The collaboration between Madrid’s Florentino Perez and Barca’s Joan Laporta could possibly reduce competitive tension between the clubs, even if it promises lucrative gain for them.

Either way, El Clasico duels seem inevitably set to lose some of its zest without animosity between two sides that once used to be fierce adversaries.

This article was updated 3 months ago



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