Manchester United has announced a £60 million deal with US software company Snapdragon to become the club’s new shirt sponsor.
Snapdragon, a subsidiary of technology company Qualcomm, is valued at around £107 billion and has been a global partner of United since last year.
The new deal surpasses the current biggest shirt sponsorship package held by Real Madrid and Fly Emirates.
United had been seeking a new sponsor after their existing deal with TeamViewer was not renewed.
The current deal with TeamViewer is worth £47 million per year.
The Snapdragon logo will feature on United’s home, away, and third kits starting from the 2024/25 season.
This article was updated 1 week ago