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League Management Company (LMC) has announced that it has entered into a partnership with Hero Lager Beer to sponsor clubs in the Eastern part of Nigeria.
The partnership was announced at at press conference on Tuesday in Lagos.
Speaking at the press conference, Marketing Director of the International Breweries PLC, Tolulope Adedeji, noted that the brand hopes to help local player get more visibility through the partnership.
“Football is a game that brings people together no matter who they are or where they are located. In a football game, people celebrate as one and they share the win or loss of their team as one, and in this sense Hero Lager is much like the game of football because it unites people.”
“Now that Hero is stepping up to promote local football, we should expect a lot more development in this area.”
“Our ambition is to see local players get more visibility, career development and love for our people.”
Hero Lager Beer’s marketing manager, Margaret Igabali also said, “These clubs bring joy to many Nigerians across the country and should be supported just the way foreign brands support foreign clubs.”
“Football teams go beyond the game, they are traditions, and we are happy to be the official sponsors of these great football traditions.”
This article was updated 1 year ago