The logo of popular rapper, Drake will be used on FC Barcelona shirts for Sunday’s match against Real Madrid in El Clasico.
The move comes as part of celebrating Drake passing 50 billion streams on Spotify, which signed a four-year shirt sponsorship deal with Barca in May this year.
This type of exchange on the front of the Blaugrana’s jersey, temporarily replacing the Spotify logo with that of famous artists, will happen more as the 2022/2023 season progresses.
As part of an initiative to recognize the Canadian’s impressive achievement, Xavi Hernandez’s first team squad are scheduled to don a special version of the jersey they use during their pre-match warm up which features the name ‘DRAKE’ and the number ’50’ on the back.
In a statement on Barca’s website to mark the development, Vice-president of the Marketing area Juli Guiu said that the Catalans’ alliance with Spotify “goes beyond a mere commercial relationship”.
Marc Hazan, who is Spotify’s Vice-president of Partnerships, explained how the streaming platform “has always said that we want this partnership to be a celebration of fans, players and artists on a global stage”.
“And there’s no bigger stage than El Clasico,” Hazan stressed.
FC Barcelona head into football’s biggest club fixture top of La Liga but level on 22 points with their arch rivals after making their best start to a domestic season in five years.