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Thousands of Taylor Swift fans have gathered in Liverpool for the first of her three-night stint on The Eras tour, where she’ll be performing at Anfield Stadium.
The city has been transformed into ‘Taylor Town’ with 11 installations, attracting over 150,000 Swifties.
Claire McColgan, director of Culture Liverpool, praised the atmosphere, stating that Liverpool has become Taylor Town for the week.
Fans, including those from New Zealand and the United States, have shown enthusiasm, patiently queuing for installations and embracing the sense of community.
Some, like a group from Wisconsin, traveled to Liverpool after failing to secure tickets for her US gigs.
They described Swift as creating a welcoming space and expressed excitement about the trip.
The economic impact of Swift’s tour is significant, estimated to provide a £997m boost to the UK economy according to Barclays Swiftonomics report.
The trail, inspired by Swift’s hits, will run until 16 June.
One family from Florida, particularly excited about Liverpool’s Taylor-themed setup, is celebrating their daughter Cali’s 13 years cancer-free anniversary with Taylor Swift, highlighting the personal significance of the event.
Others, like Lauren O’Leary from New Zealand, returned to Liverpool to see Swift, emphasizing the positive atmosphere and anticipation for the concert.
Merseyside Police issued warnings against camping and advised those without tickets to refrain from traveling to Anfield.
They announced increased patrols around the stadium and city center, as well as at key railway stations.
Liverpool Lime Street Station is hosting a Liverpool Loves Taylor information stand until 15 June, catering to the influx of fans.
This article was updated 3 weeks ago