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FIFA has officially signed a partnership with Anheuser-Busch InBev (AB InBev), one of the world’s largest brewers, as the official beer sponsor of the FIFA Club World Cup 2025.
This marks a significant milestone in AB InBev’s nearly 40-year relationship with FIFA.
The 2025 tournament, set to take place in the United States from June 15 to July 13, will feature 32 top football clubs from around the world, hosted across 11 US cities.
As part of the deal, AB InBev will create “beer-centric fan experiences” with Budweiser taking center stage.
The company will also present the “Player of the Match Award” and integrate local beer brands in select markets to engage diverse audiences.
This sponsorship presents a significant branding opportunity for AB InBev, connecting its products with global sporting events.
The expected audience of millions, both in-person and through broadcasts, enhances the visibility of the brand.
AB InBev aims to engage diverse markets by integrating local brands into the tournament experience.
FIFA President Gianni Infantino expressed enthusiasm about this partnership, noting that it would redefine club football and create unforgettable moments for fans worldwide.
This article was updated 3 months ago