Emirates has made its Bundesliga comeback by signing a long-term deal with German champions Bayern Munich, locking in as Platinum Partner until 2032 – www.isagoal.com reports.
According to Inside World Football, the airline’s agreement includes global marketing rights, premium branding visibility, and VIP hospitality packages.
“Partnering with FC Bayern means connecting with one of the most admired sports brands worldwide,” said Emirates president Sir Tim Clark.
The deal features full access to player image rights, a dedicated Emirates skybox, and exclusive press and broadcast presence via Club TV integration.
LED boards around the Allianz Arena and pitch-side branding will boost the airline’s exposure in key global markets.
Although Emirates missed out on shirt sponsorship to Deutsche Telekom, they’ve secured prime real estate inside the stadium and across media assets.
This move adds Bayern to an elite sponsorship roster already featuring Real Madrid, Arsenal, Milan, Lyon, and Benfica.